What successful strategies are/should be used to market the apple watch at this stage of its plc?12/6/2023 ![]() This post will define each phase-Introduction, Growth, Maturity, and Decline-and highlight what product managers should be focused on during each period.Īll products start somewhere, whether they’re spinoffs, or brand extensions of a popular offering, or something completely new from an unknown startup. ![]() ![]() Identifying, acknowledging, and understanding which phase a product is in is just as critical as knowing what each stage requires. ![]() The product manager role requires the use of different mental muscles and skills for driving it to the next step in its lifecycle while being simultaneously led by the product strategy. And the demands placed upon a product manager often vary depending on the lifecycle stage their product is in. Every product has a lifecycle that consists of various phases.
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